Twitter has grown to become a “go to” marketing channel that every business wants to utilize. The site offers a huge user base and numerous networking opportunities, but marketers still find growing a following to be a bit of a challenge. While opportunities and entire businesses have been created to “sell” you followers, organic growth is possible with a little strategic thinking, engagement and work.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
If you follow the Google grapevine, aka their Twitter feed (@google), then you've likely heard that ladst week they've released yet another data refresh to their Panda algorithm, an algorithm first released back in February 2011. The Google tweet announced that a “new data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice.”
So you've got Shakespearean-quality blog posts, with the humor of Foxworthy and the surprise of Copperfield. Unfortunately none of that matters however if nobody ever sees it. To get people to read your blog it takes work, because let's face it—there are 164 million blogs, and 124 million people reading them. That's 1.3 people to read your blog. Challenge accepted? Fantastic.