At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Grow Your Twitter Followers Organically With These Tips

Posted by Rick Lambert on Mon, Jul 27, 2015

Twitter has grown to become a “go to” marketing channel that every business wants to utilize. The site offers a huge user base and numerous networking opportunities, but marketers still find growing a following to be a bit of a challenge. While opportunities and entire businesses have been created to “sell” you followers, organic growth is possible with a little strategic thinking, engagement and work.

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Tags: twitter, grow Twitter followers, twitter marketing, twitter for business

Twitter 101: Tweeting for Beginners

Posted by Rick Lambert on Thu, Feb 14, 2013
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Tags: twitter, how to use twitter, Inbound marketing, Social Media Marketing, twitter marketing

Have You Been Panda Smacked, AGAIN? Google's Panda Algorithm Gets Another Data Refresh

Posted by Rick Lambert on Tue, Jul 31, 2012

If you follow the Google grapevine, aka their Twitter feed (@google), then you've likely heard that ladst week they've released yet another data refresh to their Panda algorithm, an algorithm first released back in February 2011. The Google tweet announced that a “new data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice.”



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Tags: twitter, algorithm, SEO, website optimization, websites, google+, Panda

How to Market Your Blog's Content with Social Media

Posted by Rick Lambert on Fri, Jul 20, 2012

So you've got Shakespearean-quality blog posts, with the humor of Foxworthy and the surprise of Copperfield. Unfortunately none of that matters however if nobody ever sees it. 

To get people to read your blog it takes work, because let's face it—there are 164 million blogs, and 124 million people reading them. That's 1.3 people to read your blog. Challenge accepted? Fantastic.

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Tags: twitter, pinterest, social media, Social Media Marketing, Blogs, linkedin, google+

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