At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Why Your Website is Not Meeting Your Expectations

Posted by Rick Lambert on Fri, Mar 11, 2016

If you’re like most businesses you’ve probably invested time and money in creating a website to promote your business. And like many, you may be underwhelmed by your website’s performance. In today’s online world, a great website is a living, breathing extension of your brand identity and your business. The days of the “set it and forget it” website are long gone. You need to create and publish new, relevant content on a regular basis to attract and engage with potential customers and keep them coming back.

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Tags: website content, business website optimization, company website, video, youtube videos, website optimization, websites

Harness the Power of Online Video for Your Business

Posted by Rick Lambert on Fri, Dec 05, 2014

Online video has been growing in popularity for quite a few years now. As more homes and businesses have installed hi-speed Internet access, the number of videos online has exploded.  If you’re looking for a great way to educate website visitors or promote your product or service, it's time to consider video.

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Tags: company website, video, video marketing, youtube videos, website optimization, effective marketing strategy

Why you should start telling your story online using video

Posted by Rick Lambert on Mon, Jul 04, 2011

Why you should start telling your story online using video

Video is the second largest source of search engine traffic today and continuing to gain momentum. According to comScore, in December 2010, 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S.

Marketing your business online is a powerful way to reach local customers searching for products and services to meet their needs and solve their problems. The Internet is the number one tool that consumers are using to find local products and services to meet these needs. Today, millions of consumers will find what they are looking for online using search engines such as Google, Yahoo, Bing and Youtube. But will they find your business?

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Tags: lead generation, video, content, SEO

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