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Newsjacking Part 2: How to

Posted by Rick Lambert on Fri, Sep 21, 2012

Now that we're all well versed in Newsjacking, we've got great news: it is surprisingly easy. Luckily there's an easy to follow 6-step method to newsjack like a pro:

Easy Step #1: Create Alerts
The majority of the effort of being a newsjacker comes from having to regularly comb through news sources to find the gem you need. Our advice? Don't. Let Google and other networks do it or you. Utilize Google news alerts by creating alerts for specific keywords in your industry and other industries. If you're old school and like a challenge, then setup an RSS feed with the major news stations—since the big ones have the resources to get news first. If you want to be truly professional and stealthy, then use social media monitoring tools to come up with trending topics.

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Tags: content creation, viral marketing, Social Media Marketing, newsjacking, SEO, how to newsjack

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