At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Why your business should do an annual website audit (Part 2)

Posted by Rick Lambert on Thu, Sep 01, 2011

In our recent Website Audit Part 1 post we discussed why your business website is so important today and the why you should do an annual website audit.

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Tags: lead generation, website audit, business website optimization, social media, Inbound marketing, ROI, website re-design, content

Why your business should do an annual website audit (Part1)

Posted by Rick Lambert on Thu, Aug 18, 2011

People are researching, sharing information and making buying decisions very differently than they used to just a few years ago.  Today people use internet search engines such as Google, Yahoo and Bing to research, gather information and communicate with third party sources about most products and services they intend to purchase.  How many times did you use Google today to search for something?

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Tags: lead generation, website audit, small and medium businesses, Inbound marketing, calls to action, content, website optimization

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