If you’re like most businesses you’ve probably invested time and money in creating a website to promote your business. And like many, you may be underwhelmed by your website’s performance. In today’s online world, a great website is a living, breathing extension of your brand identity and your business. The days of the “set it and forget it” website are long gone. You need to create and publish new, relevant content on a regular basis to attract and engage with potential customers and keep them coming back.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
Online video has been growing in popularity for quite a few years now. As more homes and businesses have installed hi-speed Internet access, the number of videos online has exploded. If you’re looking for a great way to educate website visitors or promote your product or service, it's time to consider video.
If you follow the Google grapevine, aka their Twitter feed (@google), then you've likely heard that ladst week they've released yet another data refresh to their Panda algorithm, an algorithm first released back in February 2011. The Google tweet announced that a “new data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice.”
How many times have you done a search online for a local service provider within a few miles of your home or business, knowing that you have driven past their business at some time in the past, but just can't remember the business name? What's even more frustrating is the fact that the search result doesn't help in finding the business either, and you have to settle for another service provider who does appear in the search result but may be 5 or 10 miles further away. As a result of not being found online, your closest service provider has lost your business and likely many other customers searching for the same services in your local area.
People are researching, sharing information and making buying decisions very differently than they used to just a few years ago. Today people use internet search engines such as Google, Yahoo and Bing to research, gather information and communicate with third party sources about most products and services they intend to purchase. How many times did you use Google today to search for something?
Over the past week we have been working with several business owners and their marketing managers with their website re-design projects. Many of these websites were designed over the past 3 – 5 years with very different objectives in mind at the time.
Much has changed since then: social media, better understanding of search engines, blogs, mobile devices, buyer/consumer online behavior, trust, along with the number of different communication channels that individuals are sharing information on today, to name a few.
Your corporate website is the ultimate tool to get all of your company’s information out to your customers and prospects. Having a company website is nothing new or innovative but having an optimized website has become an essential part of your company’s marketing efforts.
Your website is usually the first impression you make with your online prospects and visitors. This is why your company website must be informative, clear, intuitive, easy to navigate as well as maintain a professional appearance. Additionally, your business website needs to be optimized so that your website is search engine friendly.
Your website can be one of your most valuable sources of leads but for many businesses out there, their website isn’t performing as it could be. That’s where inbound marketing comes in – but how does it help you increase your leads?
1. Website Optimization
The more effectively you optimize each page of your website for keywords, the more effectively you’ll pull in traffic through Google. The more traffic you have, the more leads you can get.