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How to Market to Generation C: The YouTube Generation

Posted by Rick Lambert on Wed, May 29, 2013

While we have grouped previous generations into consumer age groups such as the Baby Boomers (born between 1946 and 1964) and Millennials (born between 1980 and 2000), Generation C is a new rising force in consumer culture that is more of a mindset than an age group. The "C" stands for Content, and anyone that even possesses an ounce of creativity will likely fall into this group. This group of consumers places importance upon creation, curation, connection, and community, which makes it only natural that they be categorized as the "YouTube Generation."

According to Google Think Insights, members of the YouTube Generation share the following eight characteristics:

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Tags: generation C, Inbound marketing, youtube generation, Social Media Marketing, effective marketing strategy

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