The premise of inbound marketing is this: rather than employing aggressive sales tactics, which may repel potential customers, strategies, are employed which make the customer come to you. Creating a visible presence on the web, and drawing customers to it by producing valuable content can accomplish this. For this purpose, blogs, podcasts, e-newsletters, SEO and social media marketing are highly effective, as more traditional marketing methods are becoming less effective.
Here is a list of inbound marketing blogs to help you get started on the road to success.
Hubspot’s Inbound Marketing Blog – Covering a wide variety of topics from SEO, lead gen and email marketing, this blog is current and right on the money.
Danny Brown – Blog posts on this site are extremely well written, and it’s easy to see why it’s renowned worldwide as one of the leading marketing blogs.
Being Peter Kim – Short and to the point blogging from one of the industry’s most respected members.
Chris Brogan – Chris is a wealth of knowledge, with years of experience under his belt. His blog is fun, pleasing to the eye, well written and easy to navigate making it one of the best.
Seth Godin – No inbound marketing blogroll would be complete without Seth. It’s easy to see how he has earned his reputation as one of the greatest minds in the field of marketing.
Daily Blog Tips – Just like the name says, lots of great tips here for beginners and novice bloggers.
How to Change the World – This insightful blog, written by Guy Kawasaki, will both teach and inspire you.
WebInk Now – David Meerman Scott has a no nonsense approach and gets down to the nitty gritty of inbound marketing.
ProBlogger – Great tips here on how to get those creative juices flowing again when you’ve hit the wall.
Heidi Cohen – This self titled “actionable marketing expert” is just that. Her enthusiasm and knowledge in the area of inbound marketing will get you thinking and acting in a big way.
John Chow – John wears many hats including that of author, blogger and minor celebrity as he has been featured in both magazine print and on the news.
Copy Blogger – With a great perspective, and interesting timely topics, the writers here work hard to mix it up and grab your attention.
Jeff Bullas – With topics like “30 Things You Should Not Share on Social Media” and “35 Mind Numbing You Tube Facts, Figures and Statistics – Infographic” this blogger is not only chock full of knowledge, but also knows the value in not taking oneself too seriously.
For Entrepreneurs – You can’t leave this blog without taking away some valuable information. Author David Skok shares his expertise in the arena of start-ups, but his marketing insights are applicable at any stage of the game.
Inbound marketing is a highly effective, inexpensive way to increase your customer base through a visible web presence. Learn from the experts by taking the time to browse through the above blogs, each has their own style, content and voice, and each has something great to offer.