At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Why does my business need Social Media?

Posted by Rick Lambert on Thu, Aug 11, 2011

why business' need social media

Many of our customers and prospects are still wrestling with social media for their businesses; this, despite all the media attention around it, despite their colleagues, employees, customers and prospects connecting with them via Linkedin, or receiving a friend request on Facebook or hearing about Twitter’s new found status of breaking news, and President Obama and the Pope now communicating to their audiences using their personal Twitter accounts. Some of our business customers and prospects do not understand the buzz around social media. They think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools for their businesses.

The statistics below help illustrate the utility of social media and the potential impact social media could have on your company’s website traffic, leads, and inevitably, sales. With a well-planned strategy or with the assistance of inbound marketing specialists, your business can leverage social media to improve your online reach, tell your story, share your content and engage/network with your target audience in online conversations in the same online communities where your customers and prospects are spending their time online today.

These activities along with an optimized website will significantly help your business be found online by your target audience(s) who are online right now looking for products and services your business is offering in your local communities and regions where you do business.

If you think about it for a moment - how many people went online to look for air conditioning service or sales in their local communities during the recent heat wave? If your target audience could not find your business when they did a Google search for businesses providing air conditioning service and sales in your community, you lost all these possible leads.

Key Concepts and Statistics

  • US internet users spend 3x more minutes on blogs and social networks than on email.1
  • 93% of US adult internet users are on Facebook.2
  • 1 out of every 8 minutes online is spent on Facebook.3
  • 49% of people use Facebook to share content.4
  • More than ½ of active Twitter users follow companies, brands or products on social networks.5
  • 79% of US Twitter users are more likely to recommend brands they follow.5
  • 67% of US Twitter users are more likely to buy brands they follow.5

 average hours per week spent on online activities worldwide


Social media amplifies your content, your website and your brand. It allows you to establish and foster a more personal relationship with your potential customers and when done correctly, can generate website traffic, inbound links, and leads for you. Social media has become a major part of consumer culture and it is time for your business to capitalize on it.


Sources Cited:

1The Nielsen Company, November 2010

2Blogher, April 2011

3Comscore, February 2011

4Chadwick Martin Bailey, September 2010

5EdisonResearch, 2010


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Topics: business website optimization, social media, small and medium businesses, Inbound marketing, content

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